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BAUHAUS
Bauhaus - Its impact on Design, Architecture, UX/UI. Bauhaus Pioneers, Their Styles & Impact On Leadership
Deepika Sriraman
Jan 16 min read


PROJECT 4: UX/UI REVAMPING THE HAMBURGER MENU
Project 4: UX/UI Revamping The Hamburger Menu. Project Overview - UX/UI Upgrade - Navigation & The Hamburger Menu.
Deepika Sriraman
Nov 24, 202514 min read


PROJECT: DESIGNING CARD SORTING TOOLS
Project: Designing Card Sorting Tools - UX/UI - Product Designing, Functional Architecture, Product/Project Management. How to design an advanced card sorting tool for a better user experience.
Deepika Sriraman
Nov 23, 202510 min read


FIGMA - CREATING A TEMPLATE
FIGMA - CREATING A TEMPLATE: Step By Step Beginner Friendly Figma Guide. Create your own Card Sorting Study Template on Figma.
Deepika Sriraman
Nov 20, 20253 min read


E-COMMERCE & UX, UI
E-COMMERCE & UX, UI - How modern e-commerce behavior actually works? Introduction to UX, UI. Algorithmic Mediation and AI/ML-Based Models VS Standard Information Architecture Models.
Deepika Sriraman
Nov 17, 20254 min read


PLATFORM UX, UI - MENU & STRUCTURE
Platform UX, UI - Menu & Structure. Platform Menu & Structure in UX/UI - Taxonomy vs. Hierarchy vs. Categorization
Structure: Containers and Panels - How structure is made usable
Deepika Sriraman
Nov 17, 20253 min read


UX/UI & PRODUCT DESIGN VALIDATION & ITERATION
Validation & Iteration (UX/UI & Product Design). Grouped by - Project Stage, Budget/Phases, and How These Organizations Actually Implement Them.
Deepika Sriraman
Nov 17, 20253 min read


PROJECT 3: WEBSITE AUDIT, COMPARATIVE ANALYSIS, WEBSITE HOMEPAGE REDESIGN - MID-FIDELITY WIREFRAME
Project Overview:
Website Audit, Comparative Analysis, Website Homepage Redesign - Mid-Fidelity Wireframe
Deepika Sriraman
Nov 16, 20251 min read


PROJECT 2: WEBSITE UX/UI UPGRADE FOR A TRAVEL PLANNING PLATFORM
Project Overview:
Website UX/UI Upgrade, Designing A Sitemap, IA, and User Flows for a Travel Planning and Booking Platform.
Deepika Sriraman
Nov 1, 20251 min read


PROJECT 1: DESIGNING A PET CARE APP
Project Overview: Designing A Pet Care App - Concepting Features, Conducting Research/Surveys, Charting User Personas & Empathy Map.
Deepika Sriraman
Oct 26, 20252 min read


CASE STUDY 3: PEPSI PREBIOTIC- MARKETING, STRATEGY, BRAND TRANSFORMATION, ADVERTISING
Project Overview: Pepsi Prebiotic - A Marketing, Strategy, Brand Transformation, and Advertising Case Study.
Deepika Sriraman
Sep 29, 20255 min read


CASE STUDY 2: NIKE X SKIMS - MARKETING, UX/UI, ADVERTISING
Project Overview: Nike x SKIMS - A Marketing, UX/UI, And Advertising Case Study
Deepika Sriraman
Sep 27, 20254 min read


WHAT IS WHAT? UX, UI, PRODUCT DESIGN, PRODUCT MANAGEMENT
What is What? What is UX, UI, Product Design & Product Management? Where do we go from here?
Deepika Sriraman
Sep 25, 20252 min read


CASE STUDY 1: JENI'S ICE CREAMS - A DIGITAL MARKETING STRATEGY, UX/UI/APP UPGRADE, SALES & ADVISORY PITCH
Project Overview: Jeni’s Ice Creams - A Digital Marketing Strategy, UX/UI/App Upgrade, Sales & Advisory Pitch.
Deepika Sriraman
Sep 25, 20253 min read


CASE STUDY: WOODTYPE DEODORANT - BUSINESS, BRANDING, PRODUCT DEVELOPMENT, PRODUCT MARKETING
Project Overview:
Woodtype Deodorant - Concepting Product, Conducting Research/Surveys, Charting User Personas & Empathy Map, Brand Building, Branding, Product Development, Product Management, Prototyping, Testing, Launching, Marketing, and Advertising, with a focus on Brand Positioning, Brand Personality, and Brand Narrative.
Deepika Sriraman
Sep 16, 20258 min read


CASE STUDY: BOEING - B2B CONTENT MARKETING
Project Overview
Boeing - B2B Content Marketing
Deepika Sriraman
Sep 4, 20252 min read


CASE STUDY: NEW BALANCE - FULL FUNNEL CONTENT MARKETING
Project Overview:
New Balance - Full Funnel Content Marketing
Deepika Sriraman
Aug 5, 20251 min read


PROJECT: THE POT ROAST SHOPEE - BUSINESS, BRANDING, PRODUCT MARKETING, AND DRIP E-MAIL MARKETING
Project Overview:
The Pot Roast Shoppe - Business, Branding, Product Marketing, And Drip E-Mail Marketing.
Deepika Sriraman
Jul 29, 20254 min read


CASE STUDY: STARBUCKS - INFLUENCER MARKETING & SOCIAL MEDIA MARKETING
Project Overview:
Starbucks - Influencer Marketing And Social Media Marketing
Deepika Sriraman
Jul 17, 20251 min read


CASE STUDY: STARBUCKS - CONTENT CREATION AND SOCIAL MEDIA MARKETING
Project Overview:
Starbucks - Content Creation And Social Media Marketing
Deepika Sriraman
Jul 8, 20252 min read
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