CASE STUDY: NEW BALANCE - FULL FUNNEL CONTENT MARKETING

Project Overview

New Balance - Full Funnel Content Marketing

Client: New Balance

New Balance Athletics, Inc. (NB), doing business as New Balance, is an American multinational footwear and apparel corporation.

Requirement:

• Content Marketing for each stage of the funnel, from up-funnel through to post-purchase, considering consumers’ awareness of the brand at each stage for product Fresh Foam X 1080v14.
  

• Analysis of channels chosen to publish content, and how the chosen channels impact the format of content, and the flow from one stage of the funnel to the other.
  

• Appropriate call-to-action (CTAs).

• Metrics to measure performance at each stage.

The Presentation: Click on slides to expand.

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Disclaimer: The presentation is not an endorsement, prediction, or advertisement of New Balance or any other brands mentioned in this blog. It is solely for research and illustrative purposes.