PROJECT 3: WEBSITE AUDIT, COMPARATIVE ANALYSIS, WEBSITE HOMEPAGE REDESIGN - MID-FIDELITY WIREFRAME
- Deepika Sriraman
- Nov 16, 2025
- 1 min read
Project Overview
Website Audit, Comparative Analysis, Website Homepage Redesign - Mid-Fidelity Wireframe
Client:https://paulgraham.com/
Requirement:
Part 1: Website Audit for Paul Graham - Usability, aesthetic, content, and functional issues. Impact of identified issues on user experience.Recommended Improvements - Based on Nielsen Norman Heuristic Evaluation. Part 2: Comparative Analysis, Audit & Quality of insights.
Audit results. Select two websites that directly compete with or are similar to Paul Graham’s site.
Analyze these sites to identify their strengths and potential weaknesses. Choose sites that are known for content, design, and usability within the same industry.
Part 3: Website redesign for https://paulgraham.com/ - Mid-Fidelity Wireframe: Layout and structure (Homepage). Mid-Fidelity Wireframe: Effective consideration of website functionality (Homepage).
The Memo:
Part 1- Website Audit. Click on slides to expand.
Part 2 - Comparative Analysis.
For comparative analysis:
1.Chamath Palihapitiya - https://chamath.substack.com/

Naval Ravikant - https://nav.al/

The above two are comparable to Paul Graham as they are in a similar industry.

The Analysis: Click on slides to expand.
Part 3: Website redesign for https://paulgraham.com/ - Mid-Fidelity Wireframe

The Analysis: Click on slides to expand.
Disclaimer: The presentation is not an endorsement or advertisement for Paul Graham, Chamath Palihapitiya, or Naval Ravikant and their websites or organizations; the same applies to the website audit and competitor/comparative analysis. It is solely for research and illustrative purposes.






















































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