PROJECT 1: DESIGNING A PET CARE APP

Project Overview

Designing A Pet Care App - Concepting Features, Conducting Research/Surveys, Charting User Personas & Empathy Map.

Requirement:

Assume that you're a UX designer for a new app in Pet Care & Services (Examples: PetBacker, PetDesk, Supertails, etc.)You will be designing a pet care app.

Your company has outlined a plan to develop an app similar to the major players in the selected category. In a market dominated by established players, your company is a new player eager to make a mark.

This startup has recently hired you as its first design professional, and there is no past user or competitor research to reference. Your mission is to understand the target audience by conducting user research.

The goal is to identify different user types, their motivations, and the challenges they face when arranging pet care or managing their tasks/errands. Armed with these insights, you will present your findings to the team and guide the app’s design.

Rubric:

Survey Creation & Deployment

Summary & Insights from Results

User Personas for 2 Users

Empathy Map Creation for the same 2 Users

Additional:

I conceptualized essential, vital, and feasible features for the App. I outlined a comprehensive plan to differentiate it from existing market options, taking into account the business, stakeholders, users, and the marketing team.

Survey/Research:

My goal was to gather insights into the wants, requirements, preferences, motivation, and grievances of potential users of a Pet Desk App with these 35 questions that I conceptualized:

Survey Questions For I Am Family App

Check the slides below for the deliverable and findings.

User Persona & Empathy Map: Neko Atsume, Female

User Persona & Empathy Map: Kat Daadi, Male