CASE STUDY: STARBUCKS - INFLUENCER MARKETING & SOCIAL MEDIA MARKETING

Project Overview

Starbucks - Influencer Marketing And Social Media Marketing

Client: Starbucks

Task: Influencer Marketing And Social Media Marketing

Starbucks is a coffeehouse chain that offers coffee beans, espresso drinks, teas, and pastries, much like Peet’s Coffee, Philz Coffee, and many other similar chains and franchises. It is a well-known franchise and household name in the beverage industry, similar to McDonald's in its sector.

Starbucks requires advisory and assistance to promote its new range of plant-based foods and reusable packaging. Mission: Starbucks Sustainability, Giving More Than We Take Links to an external site.)

Starbucks wants to use social media influencers to increase awareness of its new brand identity among U.S. adults aged 18-34. Ultimately, Starbucks aims to increase sales within this demographic target for the latest product range. 

Requirements:

1. A summary of the pros and cons of using influencers in a social media campaign.
   

2. General guidelines for managing influencers in such a campaign: How can you balance control and buzz?
   

3. Suggestions for three influencers Starbucks should work with for this campaign from the list below:

   

4. A comprehensive Influencer Marketing Template that defends the choice of influencers for Starbucks.

Part 1: The Presentation: Please click on the slides to expand.

Part 2: The Template - Screenshots of a comprehensive Influencer Marketing Template defending choices. Please click on the slides to expand.

Disclaimer:

• The presentation is not an endorsement or advertisement for Starbucks or any of the brands, people, or influencers mentioned in this post; the same applies to the comprehensive Influencer Marketing Template defending choices. It is solely for research and illustrative purposes, to reflect real-world scenarios, and the comments are not personal.