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Marketing - Concepts
Technical Concepts, Blogs & Updates on Digital Marketing.


DIGITAL PLATFORMS - SUBSTACK
Digital Platforms - Substack: Why Substack Works for Digital Marketing? Comparable Analysis With Reddit, Beehiiv, Patreon, Quora & Medium
Deepika Sriraman
Mar 25, 20253 min read


DATA CLASSIFICATION
Part 2: What Is Data Classification? Why is it classified? Kinds - First-Party Data, Second-Party Data, and Third-Party Data. Types of Data Exchange, Clean Room Exchange, Second-Party Data vs. Third-Party Data In Ad Targeting.
Deepika Sriraman
Feb 25, 20256 min read


DATA CLASSIFICATION
Part 1: What Is Data Classification?
Why is it classified? Kinds - Generated Data, Observational Data, Structured Data, Unstructured Data, and Semi-structured Data. Why is classification vital for marketers and product designers?
Deepika Sriraman
Feb 20, 20252 min read


DATA TRACKING
Data Tracking: Your Online Activity Is Never Just “Browsing.”
Every click, tap, scroll, and purchase leaves traces. Companies use different technologies to track data and turn it into insights.
Deepika Sriraman
Feb 18, 20254 min read


DIGITAL MARKETING MINDSET
Engagement, Measurement, Four Buckets - Instinct, understanding, and capitalizing on the Cultural Markets, as well as the need for constant Upskilling and Reskilling in the constantly evolving field of Digital Marketing.
Deepika Sriraman
Feb 16, 20254 min read


BRANDING, BRAND BUILDING
Building Brands on Social Media Platforms - Building a brand on Social Media is all about knowing your audience, building communities, creating relevant content, and making targeted posts.
Deepika Sriraman
Feb 11, 20254 min read


DIGITAL MARKETING
Traditional Vs Digital Marketing - A reflection on the unique advantages that Digital Advertising provides to Brands and Marketers.
Deepika Sriraman
Feb 4, 20253 min read


DIGITAL MARKETING
The media have always been a form of “Communication” and “Expression." How has the media evolved into digital marketing? What have human beings done to make media more accessible through digital marketing?
Deepika Sriraman
Jan 2, 20252 min read
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