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CASE STUDY: WAYFAIR - BUSINESS ADVISORY AND SPONSORED SEARCH AD CAMPAIGN
Project Overview
Wayfair - Business Advisory And Sponsored Search Campaign.
Deepika Sriraman
Jun 26, 20251 min read


CASE STUDY: RED SQUIRREL - DIGITAL MARKETING, EMPLOYEE/CORPORATE TRAINING ON QUALITY SCORE (QS)
Project Overview:
Red Squirrel - Digital Marketing, Employee/Corporate Training on Quality Score (QS)
Deepika Sriraman
Jun 24, 20251 min read


CASE STUDY: LE CREUSET - DATA CLASSIFICATION
A short memo on ways the company can use Data Classification and Types to create more detailed consumer profiles.
Deepika Sriraman
May 8, 20252 min read


CASE STUDY: GLOSSIER. - MARKETING AND DESIGN
Case Study For Client: Glossier. Glossier, a skincare brand, is launching an eco-friendly range of beauty products in the United States, reinforcing its commitment to sustainability, inclusivity, and diversity.
Deepika Sriraman
Apr 22, 20254 min read


DIGITAL PLATFORMS - SUBSTACK
Digital Platforms - Substack: Why Substack Works for Digital Marketing? Comparable Analysis With Reddit, Beehiiv, Patreon, Quora & Medium
Deepika Sriraman
Mar 25, 20253 min read


STARTUP - EATON APP - A MARKETPLACE + LOGISTICS STARTUP, NOT JUST AN APP
What Is EATON? Comparative Analysis, User Personas, And Empathy Map for the Startup.
Deepika Sriraman
Mar 22, 20251 min read


DATA CLASSIFICATION
Part 2: What Is Data Classification? Why is it classified? Kinds - First-Party Data, Second-Party Data, and Third-Party Data. Types of Data Exchange, Clean Room Exchange, Second-Party Data vs. Third-Party Data In Ad Targeting.
Deepika Sriraman
Feb 25, 20256 min read


DATA CLASSIFICATION
Part 1: What Is Data Classification?
Why is it classified? Kinds - Generated Data, Observational Data, Structured Data, Unstructured Data, and Semi-structured Data. Why is classification vital for marketers and product designers?
Deepika Sriraman
Feb 20, 20252 min read


DATA TRACKING
Data Tracking: Your Online Activity Is Never Just “Browsing.”
Every click, tap, scroll, and purchase leaves traces. Companies use different technologies to track data and turn it into insights.
Deepika Sriraman
Feb 18, 20254 min read


DIGITAL MARKETING MINDSET
Engagement, Measurement, Four Buckets - Instinct, understanding, and capitalizing on the Cultural Markets, as well as the need for constant Upskilling and Reskilling in the constantly evolving field of Digital Marketing.
Deepika Sriraman
Feb 16, 20254 min read


BRANDING, BRAND BUILDING
Building Brands on Social Media Platforms - Building a brand on Social Media is all about knowing your audience, building communities, creating relevant content, and making targeted posts.
Deepika Sriraman
Feb 11, 20254 min read


DIGITAL MARKETING
Traditional Vs Digital Marketing - A reflection on the unique advantages that Digital Advertising provides to Brands and Marketers.
Deepika Sriraman
Feb 4, 20253 min read


DIGITAL MARKETING
The media have always been a form of “Communication” and “Expression." How has the media evolved into digital marketing? What have human beings done to make media more accessible through digital marketing?
Deepika Sriraman
Jan 2, 20252 min read


DISCLAIMER
Disclaimer - This is a Disclaimer To All Blog Posts. This list will keep updating.
Deepika Sriraman
Dec 31, 20243 min read


GIGS - DISPLAY AD SERVICE INFOGRAPHIC
Gig - Display Ad Infographic Sales Pitch, A sales pitch by Escape Artist Studio made to Mudra Yoga Studio, Santa Clara, CA, using Infographics.
Deepika Sriraman
Aug 1, 20241 min read
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