CASE STUDY: WAYFAIR - BUSINESS ADVISORY AND SPONSORED SEARCH AD CAMPAIGN

Project Overview

Wayfair - Business Advisory And Sponsored Search Ad Campaign

For Client: Wayfair

Wayfair is an online retailer for home goods, furniture, and decor, operating as an e-commerce marketplace connecting millions of customers with over 20,000 suppliers globally. Wayfair uses a vast digital platform and logistics network to offer an endless selection of items, from budget-friendly to luxury goods.

Requirements:

Wayfair seeks digital marketing support specifically for its Rugs and Carpets category on its e-commerce platform. This includes the need for Search Ad Campaign services to promote this section, especially during its Summer Sale from June to September.

Wayfair requires advisory services when a sponsored search may not be necessary.

Wayfair requires advisory services on where funds for paid search ads may be diverted instead.

A best practice guide for setting up a sponsored search ad campaign and training services for Wayfair's new, in-house, fledgling Marketing Team.

Creative aspects for advertising.

The Presentation: Kindly Click On Slides To Expand.

Disclaimer:

• To honor Sheru The Cat, also known as Sherkhan, who was brutally and cruelly murdered on March 7th, 2025, for no fault of Deepika Sriraman or Ubu The Cat, AKA Bagheera, pictures of Sheru and Ubu are included on slide 25 of the presentation pitch deck. Sheru and Ubu are her adopted cats and were never and are not associated with anyone or anything, whether fictional or otherwise.

  
  

• The presentation is not an endorsement or advertisement for any of the brands mentioned in this post, including Wayfair; it is solely for research and illustrative purposes.