DATA CLASSIFICATION
- Deepika Sriraman
- Feb 25
- 6 min read
Part 2: What Is Data Classification?
Why is it classified? Kinds - First-Party Data, Second-Party Data, and Third-Party Data. Types of Data Exchange, Clean Room Exchange, Second-Party Data vs. Third-Party Data In Ad Targeting.
Data Classification or Classifying data into first, second, and third-party categories helps businesses understand where the data comes from, its credibility, and the control they have over the information they use. By distinguishing these types, organizations can make smarter decisions about targeting, privacy compliance, and overall data strategy.
First-Party Data
First-Party Data refers to information a company gathers directly from its customers or users. This includes data from website analytics, Information collected from consumers during account creation on apps and websites, app usage, purchase history, loyalty programs, and customer surveys.
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