CASE STUDY: RED SQUIRREL - DIGITAL MARKETING, EMPLOYEE/CORPORATE TRAINING ON QUALITY SCORE (QS)

Project Overview

Red Squirrel - Digital Marketing, Employee/Corporate Training on Quality Score (QS)

For Client: Red Squirrel

Red Squirrel is a Digital Marketing Agency that collaborates or partners with various Digital Marketing Agencies for different needs.

The agency works with clients across many industries, with varying levels of paid search expertise. This means that when the agency starts working with a brand, they may have high, low, or a wide range of Quality Scores in their Google Ads account.

Requirements:

Red Squirrel requests the services of Escape Artist Studio to develop a comprehensive guide and detailed steps to enhance the Quality Score for any advertiser. Compile a list of best practices applicable to all clients that anyone from their Search Ads team can use, regardless of their expertise level in paid search. They intend to use this as an internal memo and need Escape Artist Studio to train their Search Ads Team.

The Presentation for the Training: Kindly Click On Slides To Expand.

Note: Escape Artist Studio provides quality corporate and staff training services, online and onsite, for Digital Marketing and Design. Contact Deepika Sriraman for partnerships and collaborations, as well as your training/onboarding needs—minimum group of five.