STARTUP - EATON APP - A MARKETPLACE + LOGISTICS STARTUP, NOT JUST AN APP

Part 1: What Is EATON? Comparative Analysis, User Personas, And Empathy Map for the Startup

Overview: Comparative Analysis, User Personas, Empathy Map

Client: EATON - Wholesome LLC

EATON is a startup platform dedicated to selling surplus home- and estate-grown produce, as well as artisanal and craft foods, to consumers who value sustainability and support creators.

EATON curates products from makers and sellers on their platform with no contractual obligation, for a small, affordable fee that covers inbound logistics and related costs.

The App also facilitates hosting and networking, bringing people together through their shared love of food and sustainability.

Requirements:

• Comparative analysis of business model

• User Persona & Empathy Map - Including consumer needs related to various aspects of the business and also the application.

Comparative Analysis:

User Personas & Empathy Map (Click On Slides To Expand)