Digital Marketing

Part 2: What Is Data Classification? Why is it classified? Kinds - First-Party Data, Second-Party Data, and Third-Party Data. Types of Data Exchange, Clean Room Exchange, Second-Party Data vs. Third-Party Data In Ad Targeting.

Part 1: What Is Data Classification? Why is it classified? Kinds - Generated Data, Observational Data, Structured Data, Unstructured Data, and Semi-structured Data. Why is classification vital for marketers and product designers?

Data Tracking: Your Online Activity Is Never Just “Browsing.” Every click, tap, scroll, and purchase leaves traces. Companies use different technologies to track data and turn it into insights.

Engagement, Measurement, Four Buckets - Instinct, understanding, and capitalizing on the Cultural Markets, as well as the need for constant Upskilling and Reskilling in the constantly evolving field of Digital Marketing.

Building Brands on Social Media Platforms - Building a brand on Social Media is all about knowing your audience, building communities, creating relevant content, and making targeted posts.

Traditional Vs Digital Marketing - A reflection on the unique advantages that Digital Advertising provides to Brands and Marketers.

The media have always been a form of “Communication” and “Expression." How has the media evolved into digital marketing? What have human beings done to make media more accessible through digital marketing?